Privacy Policy
Effective Date: 10/28/2025
Back to Basics Behavior Services, LLC, doing business as Chatterfly (“we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, store, and share information when you use the Chatterfly mobile application (the “App”). By using the App, you agree to this Policy.
1. Information We Collect
We collect:
Account Information: first name, date of birth/age, and email address.
Usage Data: information about how you use the App, such as features accessed and session activity.
Device Information: device type, operating system, and technical details.
We do not store the content of your conversations. They are processed in real time and then discarded.
2. How We Use Information
We use your information to:
Provide, operate, and improve the App.
Personalize your user experience.
Communicate with you about your account and App updates.
Monitor usage for security and performance.
Analyze Feedback and User Content to improve the App.
Comply with legal obligations.
Outputs Disclaimer: Outputs generated by the App’s AI features are for educational and self-improvement purposes only. They are not professional advice and should not be relied upon as a substitute for consultation with qualified professionals.
Legal Basis (for international users, GDPR):
Consent: by creating an account.
Legitimate interests: analytics and app improvement.
Legal obligations: compliance with applicable law.
3. Sharing of Information
We do not sell your personal information. We may share information:
With operational partners and service providers (such as hosting providers, analytics services, or the OpenAI API) to support App functionality.
For legal reasons, if required by law or legal process.
In a business transfer, such as a merger or acquisition.
We are not responsible for the privacy practices of third-party services, including external links, websites, or platforms.
4. Data Retention
We retain your account information until you request deletion of your account. Usage and device data may be kept longer for analytics and security purposes.
Billing Information: Payment and subscription data are handled exclusively by Apple App Store or Google Play. We do not store your payment information.
5. Your Rights
Depending on your location, you may have certain rights regarding your personal information:
Access, correction, or deletion of your data.
Restriction or objection to processing.
Data portability (receiving your data in a machine-readable format).
Opting out of marketing communications.
Account Deletion: Users may request deletion of their account at any time by contacting us at [email protected].
Minors (13–17): Users aged 13–17 may only use the App with parental consent and supervision. Parents or guardians are responsible for their minor’s use of the App, including compliance with this Privacy Policy and Terms of Use.
California Users (CCPA/CPRA): You may request information about the personal data we have collected, how it is used, and with whom it is shared.
6. Children’s Privacy
The App is intended for users age 13 and older. We do not knowingly collect personal information from children under 13. If we learn we have done so, we will delete it.
7. International Users
If you access the App outside the United States, your information may be transferred to and processed in the U.S. or other countries where our service providers are located.
8. Security
We use reasonable technical and organizational safeguards to protect your information. However, no system is completely secure, and we cannot guarantee absolute protection.
9. Limitation of Liability
To the maximum extent permitted by law, Chatterfly is not responsible for:
Any loss, damage, or injury resulting from your use of the App.
Unauthorized access to, or alteration of, your data.
Any third-party services, links, or content accessed through the App.
The App is provided “as is” without warranties of any kind, express or implied.
10. Governing Law
This Privacy Policy is governed by the laws of the State of California, United States, without regard to conflict of law principles.
11. Changes to This Policy
We may update this Privacy Policy from time to time. If we make significant changes, we will update the “Effective Date” above and notify you as required.
12. Contact Us
If you have any questions, requests, or concerns about this Privacy Policy, please contact us at:
Address
5101 Santa Monica Blvd
Ste 8 PMB 1393
Los Angeles, CA 90029